And today, more and more brands are leveraging their own branded Viber Lenses as a native and fun way to increase brand awareness and customer engagement. In fairness, many brands already recognize the potential of innovative approaches: for example, Viber Lenses, an AR service, boasted over 52 million Lenses captured within just the first quarter after launch. From making use of chatbots to captivating audiences with vibrant or interactive solutions, such as branded stickers, games, augmented or virtual Reality (AR and VR), there’s a lot of creative tools businesses have available to them. Of course, innovation is also crucial for messenger marketing. However, bland, impersonal outreach at scale is a waste of potential, because messengers also give a unique opportunity to personalize this outreach - and taking this opportunity is smart.Įxamples of Stickers, Chatbots and Lenses on Viber What does “smart application” entail?įirst of all, messaging apps offer unprecedented scale, allowing a brand to reach huge audiences directly through the app. Innovative, personalized, and versatile: the messaging apps of the futureįor businesses, it means that, with smart application, messengers are their best bet for customer communication. Importantly, more than 43% rely on social media and messaging apps to research products and brands - so, what does it mean for businesses?ġ. The data is there: in Q1 of 2022, messaging apps and chats enjoyed tremendous popularity: 95.6% of adults who use the internet check them monthly, and the duration of use keeps growing. But when it comes to inter-messenger competition, offering more services and increasing its utility to the user is how a messenger shines. So, when looking to streamline their lives, users might choose between different messaging apps however, few will give up messaging altogether. This puts messaging apps at a unique advantage because at their core - they are a communication tool, indispensable to many users.
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